Digit 6
Our experiment led to $1,000,000 in savings. Nearly 85% of the savings were still in the savings account 3 months later.
Digit 5
Of everyone who responded to the text, on average people wanted to save 10% of their tax-refund in the control condition, and 15% in the experiment condition. When we looked at those that responded positively to the text and wanted to save, our experiment doubled savings rate to 22% from 12% in the control condition.