Hustle 12
The SMS program increased voter registration by a statistically significant 0.3 pp (p < 0.001), generating 1,601 registrants at a cost of $82 per net registrant.
Hustle 13
The text program also boosted voter turnout by a statistically significant 0.3 pp (p <0.01), yielding votes at cost of $102 per net votes.
Hustle 25
The polling location messages increased turnout by 0.2 percentage points (p < 0.05) relative to the no contact control group, yielding 1,473 net votes at a cost per net vote of $128 (or about 8 votes per $1,000 spent).
Hustle 28
Not only were we able to register 26,000 hard-to-reach-voters, but we were able to do so at a cost of $10 per registration form, which is cheaper than site-based registration. What’s more, our newly registered voters actually turned out to vote. The cost per net-new-vote was $77, which means for every $1,000 we spent, 13 people voted who would have otherwise stayed home.