Steady 1
We found that both experimental conditions substantially outperformed the control in CTA acceptance (forced choice +71% and missing info +80%). The effect size of the forced choice (60%) and missing information (63%) conditions were similar but still statistically significantly different from the control.
Steady 3
We included ~80,000 Steady users in the experiment, with ~40,000 in the control, and ~20,000 in each of the Goals variants. The bank account link rate was ~36%. We ran the experiment over 4 weeks, so over the course of that time frame ~14,400 users increased their incomes $28-$80 (2-6%) over that month, for an overall increase in income of $400,000-$1.15M due to the Goals feature.