Tiktok 1
The intervention reduced shares of flagged content by 24%. The intervention was more likely to work on older users, decreasing shares by 34% for users 35+, compared to a 21% reduction for users 18-24 and 25% reduction for users 25-34. In fact, when we looked at the data by looking at ages 18+, the intervention cut in half the number of shares relative to the control, with the video prompt being the main driver of this additional effect.