I have over a decade of experience applying behavioral science to business strategy, product design, and user experience. My work has included interventions that have affected millions of people in areas as diverse as voter turnout, weight loss, mental health, and retirement savings.

You can check the receipts?there is a long paper trail with at least a dozen startups that have exited and significant outcomes reported in peer-reviewed journals.

Notable Work

All ambitious organizations are tackling some difficult behavioral problem, almost by definition. I’ve had a chance to work with a lot of great teams?including startups, Fortune 100s, and public sector organizations.

  • By my count, 10 of the ~40 startups I’ve worked with have exited (1 IPO, 22 still active).
  • A majority of the organizations I’ve collaborated with have been startups, but a majority of the time and experience was in the public sector.

Investing & Advising

I don’t do as much consulting or tactical work as I used to, but I love supporting with awesome founders with advice and in more tangible forms.

If you’d like to be one, get in touch.


About half of the work I’ve done professionally has been focused on health behavior change. This has included:

  • Intervention design for a hypertension program that brought 50% more patients to BP control range in 1/3 the time as standard care @ UCSF
  • Adherence program for an HIV prophylaxis, with 100% retention and 79% compliance at 36 week follow-up (peer-reviewed)
  • Corporate wellness program with avg. weight loss > 0.5 lb / wk, BP reduction of 5%, and statistically significant improvements on lipid panels in a 10-week program
  • Product design for online mental health platform with effect size of 1.12 for severely distressed patients and in 1/3 less time vs. other standards of care, and 84% recommendation level
  • Product & design leadership @ Health eHeart, the largest longitudinal health study in human history, which has already produced more than a dozen novel medical findings published in peer-reviewed journals from its nearly half a million study participants


Unlike a lot of problems in healthcare, a lot of the approach in fintech is about removing barriers and automating difficult processes rather than altering active behaviors. And ironically, it less frequently tends to involve incentives.

  • With DNP, 55% of potential participants converted from the landing page, and 27% successfully set up an automated savings account.
  • ClarityMoney and CreditKarma were pro bono work through CommonCents Lab.

Public Sector & Non-Profits

I really enjoy public sector work since it often has an incredibly broad impact. Highlights here are:

  • Paper/postcard mail intervention for college savings targeted at low-income or elementary school-age children
  • Service design work for the first virtual clinical visits @ Partners’, which were proven to be equal efficacy vs in-person for cardiovascular and mental health
  • Cognitive load/usability-focused redesign of ACA exchanges in multiple states


The primary behavioral problem for very large companies (or startups who sell to them) tends to be adoption of new technology solutions, which is a surprisingly well-studied area of behavioral science.

Most of my work in enterprise focuses around acquisition, adoption, and retention.