Digit
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Our experiment led to $1,000,000 in savings. Nearly 85% of the savings were still in the savings account 3 months later.
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The CommonCents Lab (2016). 2016 Annual Report. Common Cents Lab at the Duke University Center for Advanced Hindsight. https://advanced-hindsight.com/archive/wp-content/uploads/2017/02/Common-Cents-Lab-End-Of-Year-Report-2016_Rev-15.pdf
Common Cents Lab at the Duke University Center for Advanced Hindsight“
Pre-commitment increased tax time savings from 17% to 27%, a 58% increase.
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The CommonCents Lab (2017). 2017 Annual Report. Common Cents Lab at the Duke University Center for Advanced Hindsight. https://advanced-hindsight.com/ANNUAL-REPORT-2017/
Common Cents Lab at the Duke University Center for Advanced Hindsight“
Of everyone who responded to the text, on average people wanted to save 10% of their tax-refund in the control condition, and 15% in the experiment condition. When we looked at those that responded positively to the text and wanted to save, our experiment doubled savings rate to 22% from 12% in the control condition.
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The CommonCents Lab (2016). 2016 Annual Report. Common Cents Lab at the Duke University Center for Advanced Hindsight. https://advanced-hindsight.com/archive/wp-content/uploads/2017/02/Common-Cents-Lab-End-Of-Year-Report-2016_Rev-15.pdf
Common Cents Lab at the Duke University Center for Advanced Hindsight